Cognitive Dissonance and Its Impact On Consumer Buying Behaviour
نویسندگان
چکیده
منابع مشابه
The Impact on Consumer Buying Behaviour: Cognitive Dissonance
The theory of “cognitive dissonance” is of great importance in consumer behavior and marketers have lots of interest in analyzing the post purchase behavior of consumers experienced by them. This paper has explored the factors that create cognitive dissonance in consumer buying decision making particularly among the consumer goods purchaser in the city area. Some of these are family status, rel...
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Cognitive dissonance theory is applicable to very limited areas of consumer behavior according to the author. Published findings in support of the theory are equivocal; they fail to show that cognitive dissonance is the only possible cause of observed "dissonance-reducing" behavior. Experimental evidences are examined and their weaknesses pointed out by the author to justify his position. He al...
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ژورنال
عنوان ژورنال: IOSR Journal of Business and Management
سال: 2012
ISSN: 2319-7668,2278-487X
DOI: 10.9790/487x-0140712